The beer Sagres, named after a small Portuguese town were sailors left to navigate the oceans during the Age of Discoveries, was created as a prestige beer for the Portuguese World Exhibition in 1940.

Since then, it has travelled a long way and has been awarded more than 40 Monde Selection medals for its quality !

Sagres combines its rich heritage with strong values: quality, conviviality and Portugality, supported by ongoing links with football and music, Sagres being the sponsor of many famous festivals such as Nos Alive, as well as the official sponsor of the Portuguese National Football team since 1993.